Behind the Scenes of Michelob ULTRAs Fan-Centric Ryder Cup Activation

Michelob ULTRA made a grand entrance at this years Ryder Cup. Beginning on September 26, the brand debuted its ULTRA Club, a dedicated fan destination blending the spirit of the tournament with a lively, community-centric atmosphere. Liz Breed, known online as @shank.haney, took Hypebeast behind the scenes of the activation to spotlight fan engagement on the ground.The ULTRA Club invited guests to kick back, crack open a cold one and enjoy the tournament experience in a modern format. The heart ...